RevDoc
Head of U.S. Social Media Marketing
At RevDoc, I lead the U.S. social media marketing strategy while contributing to the broader marketing and creative vision of the brand. My role encompasses marketing strategy, campaign development, content creation, creative direction, brand management, and performance analytics, ensuring every initiative aligns with both business objectives and audience engagement.
From developing marketing campaigns and overseeing content production to directing creative photoshoots, coordinating events, and analyzing campaign performance, I manage projects from concept to execution. By combining creativity with data-driven strategy, I create meaningful brand experiences that strengthen audience connections, drive engagement, and support business growth.
Featured Campaign
RevDoc Retro Campaign
The RevDoc Retro Campaign was developed to merge the nostalgia of vintage aesthetics with RevDoc's modern, technology-driven approach to healthcare. The creative concept was designed to communicate that while healthcare continues to evolve, personalized, convenient care remains timeless. By contrasting a retro visual style with today's digital healthcare experience, the campaign created a memorable and engaging way to showcase the brand's innovative services.
As the creative lead, I developed the campaign concept and visual direction, defining the overall look, feel, and messaging to ensure every creative element aligned with RevDoc's brand identity and marketing objectives. I planned the production, sourced and coordinated talent, managed shoot logistics, directed the on-set creative execution, and collaborated with the production team to bring the campaign to life. The final content successfully translated the original creative vision into a cohesive, story-driven campaign that strengthened brand awareness and audience engagement.
Selected Work
Presentations:
Rev Private Membership Welcome Kit:
To elevate the Rev Private membership experience, I conceptualized and designed a branded welcome kit that reflected the premium nature of the program. From the overall creative direction and packaging concept to the selection and presentation of each branded element, the goal was to create a memorable first impression that strengthened the member experience and reinforced RevDoc's brand identity.
The first image showcases the original concept and mock-up I developed, while the second highlights the final production, demonstrating how the creative vision was successfully brought to life.
